Im Dezember fand im Waldorf Astoria in New York City eine Markenauktion statt. Die New York Times berichtet über die erzielten Erlöse.
The total of the winning bids was estimated at $132,000. The highest bid, $45,000, was submitted for Shearson, followed by $32,500, for Meister Brau; and $30,000, for Handi-Wrap plastic wrap.
Several names, including General Cinema, Homestake Mining and Victrola, went for $1,000 apiece, and some, like Allied Signal and American Petrofina, were sold at two for $1,000.