Markenauktion in New York

Im Dezember fand im Waldorf Astoria in New York City eine Markenauktion statt. Die New York Times berichtet über die erzielten Erlöse.

The total of the winning bids was estimated at $132,000. The highest bid, $45,000, was submitted for Shearson, followed by $32,500, for Meister Brau; and $30,000, for Handi-Wrap plastic wrap.

Several names, including General Cinema, Homestake Mining and Victrola, went for $1,000 apiece, and some, like Allied Signal and American Petrofina, were sold at two for $1,000.